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Market Research

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Market Research

Gathering information is an essential part of the research process.

What is market research?  

Market research is a document which, as its name suggests, enables us to study a market.
It involves two stages:
- data collection
- data analysis 

Market research is generally carried out to test and verify the potential of a business project.

Why conduct a quantitative study of a project ?
When should a quantitative study be carried out?


There are several types of quantitative studies.
For example :
  • Descriptive studies : to highlight potential relationships between several variables, or to identify time variations. 
  • Analytical studies : to understand the causes of phenomena, such as an association between exposure and disease. 
  • Evaluative studies : to assess a phenomenon.

The main advantage of this type of study is that it is easier to use than others. It also has the advantage of collecting data from a large sample.

It is recommended for academic researchers and project managers. 

Marketing is one of the fields in which quantitative research is most widely used. It can be used to find out what the market thinks. Thanks to the various feedbacks obtained from the study, it thus becomes possible to take effective marketing strategies with the aim of achieving specific objectives.
When should you carry out market research ?
Market research should be carried out at all stages of a company's development.


Generally speaking, your market research should answer a few key questions.
Is there a sufficient market for your product or service?
Who is your offer aimed at?
Who are your competitors in your target market?
What market share could your company achieve?

This data-gathering process will enable you to analyze important information that will then enable you to proceed with the development of your marketing plan and the definition of your marketing strategies.

Other questions requiring clarification
What is qualitative research?
What are the differences between a market study and business plan ?

Our experts can help you stay focused on managing your project.


Frequently-asked questions

  • 1. What profiles do I need to make my company's digital transformation a success ?
    In addition to having people you can trust, you need to create and develop a good digital transformation team with a strong leader and budgetary authority. Some profiles: Chief Digital Officer, Chief Strategy Officer, DSI or CIO, (CTO) and/or (COO).
  • 2. Do I need to have a web site ?
    The Internet is the first destination for consumers looking for a product or service. Even small local businesses operating within a limited radius need a site. However, let All-K Business help you save time and simplify your efforts.
  • 3. What's the difference between a visual identity and a graphic charter ?
    A graphic charter is a compilation of all the elements that make up your visual identity. It standardizes the use of visual elements, and ensures graphic harmony in communication to inspire confidence and reinforce the company's credibility.
  • 4. Why use All-K Business' graphic design services for my logo ?
    Our Graphic Identity Managers make it easy to create ''not copy'' a customized logo that will help define your graphic identity, generate a personality for your brand and transform your business. You can choose from several templates.
  • 5. How can we cooperate ?
    We will work on cross-promotional services, experience sharing and startup support. All-K Business is always keen to partner with project promoters or companies if they are project incubators or gas pedals. We have many partnerships around the world.
  • 6. What project or startup stages do you accept ?
    We invest our skills in startups and projects at all stages (from idea to implementation). If you've already worked on your business plan and are looking for a team for your roll-out, you can assign All-K Business to become your technical partner.
  • 7. How does your teleworking cell work ?
    We have professional staff ready to be trained according to your business requirements to ensure your 24/7 telephone assistance for better customer service or an increase in your customer portfolio.

Looking for the best service and advice ?

We are excited to collaborate with you on your digital voyage as an expert in digital marketing.